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GTECH CORPORATION ENTERS INTO EXCLUSIVE AGREEMENT WITH LOTTERY DYNAMICS TO BRING NEW INNOVATIVE GAME IDEAS TO LOTTERY CUSTOMERS
PROVIDENCE, RHODE
ISLAND (September 25, 2008) – GTECH Corporation has entered
into an exclusive sales and marketing agreement with the
parent company of Lottery Dynamics Corp.
to collaborate on new innovative game ideas to enhance revenue
and good cause contributions for lotteries around the world,
through Lottery Dynamics’ existing suite of games and new game
initiatives.
“GTECH
is excited about this agreement with Lottery Dynamics and
partnering together to bring our lottery customers new
innovative game ideas. Lottery Dynamics
offers proprietary lottery enhancing programs such as Lotto
Gold+™, Lotto Silver+™, and Lotto Platinum+™,
which are designed to optimize lottery sales, with various
multiple-price point game strategies,”
said GTECH Senior Vice
President and Chief Marketing Officer Connie Laverty
O’Connor.“In addition to their
existing programs, GTECH and Lottery Dynamics will collaborate
to develop additional online game products which will increase
revenues for lotteries and, ultimately, good
causes.”
Lottery Dynamics President and CEO Mark
Davis added,
“Our company is truly honored to be associated with GTECH, and
by the vote of confidence they have given to our proprietary
game portfolio and its ability to significantly increase
online game sales and net good cause transfers. We are very excited
about the opportunity to collaborate closely with GTECH to
refine and expand our game products, and to offer lottery
customers not only exciting and revenue-enhancing games, but
also a program of suggested best practices in the positioning
and marketing of our games within each lottery’s individual
online product mix.”
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About
GTECH
GTECH
is a leading gaming technology and services company.
With 5,900 people in over 50 countries, GTECH provides
innovative technology, creative content, and
superior service delivery to effectively manage and grow
today’s evolving gaming markets. GTECH is a wholly-owned
subsidiary of Lottomatica, one of the world’s largest
commercial lottery operators and a market leader in the
Italian gaming industry. For more information about the
Company, please visit GTECH’s website at www.gtech.com.
About
Lottery Dynamics
Lottery
Dynamics
offers
proprietary and patent-protected games and programs which are
fully customizable, and work with any matrix or currency
around the world. Lottery Dynamics’ games include proprietary
multiple-price point strategies that offer players higher
jackpots and better prize choices, and offer lotteries a
proven method for optimizing both revenues and net good cause
contributions without sacrificing the higher margins which are
typical of online lotto-type games. For more information,
visit www.lotterydynamics.com.
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