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GTECH CORPORATION ENTERS INTO EXCLUSIVE AGREEMENT WITH LOTTERY DYNAMICS TO BRING NEW INNOVATIVE GAME IDEAS TO LOTTERY CUSTOMERS



PROVIDENCE, RHODE ISLAND (September 25, 2008) – GTECH Corporation has entered into an exclusive sales and marketing agreement with the parent company of Lottery Dynamics Corp. to collaborate on new innovative game ideas to enhance revenue and good cause contributions for lotteries around the world, through Lottery Dynamics’ existing suite of games and new game initiatives.

“GTECH is excited about this agreement with Lottery Dynamics and partnering together to bring our lottery customers new innovative game ideas. Lottery Dynamics offers proprietary lottery enhancing programs such as Lotto Gold+™, Lotto Silver+™, and Lotto Platinum+™, which are designed to optimize lottery sales, with various multiple-price point game strategies,” said GTECH Senior Vice President and Chief Marketing Officer Connie Laverty O’Connor.“In addition to their existing programs, GTECH and Lottery Dynamics will collaborate to develop additional online game products which will increase revenues for lotteries and, ultimately, good causes.”

Lottery Dynamics President and CEO Mark Davis added, “Our company is truly honored to be associated with GTECH, and by the vote of confidence they have given to our proprietary game portfolio and its ability to significantly increase online game sales and net good cause transfers. We are very excited about the opportunity to collaborate closely with GTECH to refine and expand our game products, and to offer lottery customers not only exciting and revenue-enhancing games, but also a program of suggested best practices in the positioning and marketing of our games within each lottery’s individual online product mix.”

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About GTECH

GTECH is a leading gaming technology and services company. With 5,900 people in over 50 countries, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today’s evolving gaming markets.  GTECH is a wholly-owned subsidiary of Lottomatica, one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. For more information about the Company, please visit GTECH’s website at www.gtech.com.

 

About Lottery Dynamics

Lottery Dynamics offers proprietary and patent-protected games and programs which are fully customizable, and work with any matrix or currency around the world. Lottery Dynamics’ games include proprietary multiple-price point strategies that offer players higher jackpots and better prize choices, and offer lotteries a proven method for optimizing both revenues and net good cause contributions without sacrificing the higher margins which are typical of online lotto-type games. For more information, visit www.lotterydynamics.com.

 




Copyright 2008 GTECH Corporation